The Arena University

It consists of 4 parts

Part 1:

Lifetime access to the Tech Sales Mastery Course. This is designed to be a 10 week course. The course material will be delivered in 2 ways. First, it will be delivered live each week by Andrew expert coaches (Yo'u’ll get a lot of time with Andrew). Second it will be delivered via an online course that you will have access to for life. The material is designed to go through in 10 weeks but you can go as fast as you like or take as long as you need. The goal of this part of the University is that you will be equipped to go get a job in tech sales and be very good at that job once you complete this online course.

  • Lifetime access to the Tech Sales Mastery Course. This is designed to be a 10 week course. The course material will be delivered in 2 ways.

    First, it will be delivered live each week by Andrew and by expert coaches (You’’ll get a lot of time with Andrew).

    Second it will be delivered via an online course that you will have access to for life. The material is designed to go through in 10 weeks but you can go as fast as you like or take as long as you need.

    The goal of this part of the University is that you will be equipped to go get a job in tech sales and be very good at that job once you complete this online course. This is also serves as a library of learning material that will be constantly updated with new lessons so that you can always come back to review material or learn from new lessons or coaches as the course updates.

  • Description text goes here
  • Description text goes here

Part 2:

Instant lifetime access to The Arena network. The Arena network consists of Andrew’s immediate network of over 10,000 people. You will also get immediate access to coaches and mentors of The Arena and their network.

The Arena University

Tech Sales Mastery Course Curriculum

    • Introduction To Mindset Module

    • What Is Mindset And Why Is It Important

    • Become The Standard

    • You Won’t Drift Into Excellence

    • Everything Trends Toward Disorder

    • The Long Way Is The Shortcut

    • You Don’t Get To Choose Your Beliefs

    • The Slight Edge

    • What If It All Works Out?

    • Achievers Take Risks

    • Humility Is A Byproduct Of Confidence

    • Create A Vision For Your Life

    • Keystone Habits: Do What Makes The Most Impact

    • Introduction To Tech Sales

    • Tech Sales - The Sales Process

    • Territory And Account Planning

    • Business Problems In Tech Sales

    • Buyer Psychology And Why People Buy

    • Strategic Prospecting

    • Discovery And Qualification

    • Objection Handling & Reframing Resistance

    • The Myth of “Closing” and Micro-Commitments

    • Advanced Negotiation And Deal Strategy

    • Multi-Threading And Stakeholder Alignment

    • Sales Tech Stack And Tools Familiarization

    • Building Trust And Long-Term Relationships

    • Create The List

    • Intentional Networking

    • What To Say In Your Outreach

    • Meeting With Your Future Peer

    • Meeting With The Hiring Manager

    • Preparing For The First Interview

    • Preparing For The Rest Of The Interviews

    • Follow Up & Other Interview Questions