The Arena University
It consists of 4 parts
Part 1:
Lifetime access to the Tech Sales Mastery Course. This is designed to be a 10 week course. The course material will be delivered in 2 ways. First, it will be delivered live each week by Andrew expert coaches (Yo'u’ll get a lot of time with Andrew). Second it will be delivered via an online course that you will have access to for life. The material is designed to go through in 10 weeks but you can go as fast as you like or take as long as you need. The goal of this part of the University is that you will be equipped to go get a job in tech sales and be very good at that job once you complete this online course.
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Lifetime access to the Tech Sales Mastery Course. This is designed to be a 10 week course. The course material will be delivered in 2 ways.
First, it will be delivered live each week by Andrew and by expert coaches (You’’ll get a lot of time with Andrew).
Second it will be delivered via an online course that you will have access to for life. The material is designed to go through in 10 weeks but you can go as fast as you like or take as long as you need.
The goal of this part of the University is that you will be equipped to go get a job in tech sales and be very good at that job once you complete this online course. This is also serves as a library of learning material that will be constantly updated with new lessons so that you can always come back to review material or learn from new lessons or coaches as the course updates.
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Part 2:
Instant lifetime access to The Arena network. The Arena network consists of Andrew’s immediate network of over 10,000 people. You will also get immediate access to coaches and mentors of The Arena and their network.
The Arena University
Tech Sales Mastery Course Curriculum
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Introduction To Mindset Module
What Is Mindset And Why Is It Important
Become The Standard
You Won’t Drift Into Excellence
Everything Trends Toward Disorder
The Long Way Is The Shortcut
You Don’t Get To Choose Your Beliefs
The Slight Edge
What If It All Works Out?
Achievers Take Risks
Humility Is A Byproduct Of Confidence
Create A Vision For Your Life
Keystone Habits: Do What Makes The Most Impact
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Introduction To Tech Sales
Tech Sales - The Sales Process
Territory And Account Planning
Business Problems In Tech Sales
Buyer Psychology And Why People Buy
Strategic Prospecting
Discovery And Qualification
Objection Handling & Reframing Resistance
The Myth of “Closing” and Micro-Commitments
Advanced Negotiation And Deal Strategy
Multi-Threading And Stakeholder Alignment
Sales Tech Stack And Tools Familiarization
Building Trust And Long-Term Relationships
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Create The List
Intentional Networking
What To Say In Your Outreach
Meeting With Your Future Peer
Meeting With The Hiring Manager
Preparing For The First Interview
Preparing For The Rest Of The Interviews
Follow Up & Other Interview Questions