The Arena University

A comprehensive online curriculum covering everything from “What is tech sales?” to advanced closing strategies. Learn at your own pace through engaging, veteran-tailored modules that translate your military experience into sales success. You’ll master critical skills like prospecting, negotiation, and pipeline management – the complete playbook to go from novice to job-ready.

Join live coaching sessions every week with our elite instructors, including industry sales leaders and Arena alumni. In these interactive sessions, you’ll practice real-world sales scenarios, get your questions answered, and receive direct feedback. This is your weekly battle briefing and training workshop rolled into one. You’ll also hear from hiring managers at top tech companies who share insider tips and even scout talent during our calls.

Get personalized mentorship through one-on-one coaching sessions with Andrew Garcia (Arena’s founder and a Salesforce enterprise sales pro) and other top coaches in the Arena network. They will work with you individually to refine your strategy, sharpen your mindset, and build confidence. This level of personal attention ensures no question goes unanswered – we’re with you every step of the way as you prepare for interviews, role-play sales calls, or overcome any personal hurdles. It’s like having a personal trainer for your tech sales career.

We don’t just teach theory – we give you a concrete action plan to land your dream job. Our team will help craft your resume and LinkedIn profile to showcase your veteran experience in business terms. We’ll prepare you for interviews through mock interview practice and ensure you have compelling answers for tough questions. You’ll also get proven outreach templates and strategies to network your way into the right opportunities. From day one, you’ll know exactly what steps to take to go from course completion to offer letter in hand.

Throughout the program, you’ll receive unfiltered feedback on your pitches, emails, and overall performance. Our coaches will critique your sales approach in real time and help you adjust your strategy to improve results. This kind of immediate, honest feedback is how you break bad habits and build winning techniques quickly. We hold you accountable to your goals and make sure you’re continually leveling up.

When you join Arena University, you’re in the family for life. You’ll gain access to our private community of Arena alumni, instructors, and even hiring managers who actively recruit from our talent pool. This isn’t a shallow online forum – it’s a brotherhood/sisterhood of veterans in tech sales who support each other. Need advice before a big interview? Hit up the community. Have a deal scenario you’re unsure about? Someone in our network has been there. The Arena Alumni Network is an invaluable asset for mentorship and job referrals. You’ll never have to “cold start” your network in the tech industry – we plug you into an extensive network on Day 1.

The Arena University is designed so that you don’t just get a new career but more importantly, a new mindset. We forge elite sales professionals who continue to excel long after the 10 weeks are over. Andrew likes to say, “If you follow the Arena path, I guarantee it will change your life.” This journey will push you out of your comfort zone, but the results will amaze you. Our graduates have gone on to work at world-class tech companies like Microsoft, Amazon Web Services, Salesforce, and fast-growing startups in defense and AI. In fact, one recent Arena grad became the fastest rep ever to close a $100K deal at his company and is on pace to win Rookie of the Year. That is the level of excellence we aim for. When we say “reserved for those ready to become the standard in tech sales,” we mean it. You’re not just learning to do a job – you’re training to become the best of the best.